Six promises about your website, and what each one means

On our homepage there are six short cards under the heading “Everything you need. Nothing you’ll pay twice for.” Each one is a promise. Promises are easy to write on a website, so this post explains what’s behind each one: how it works, what it depends on, and why we think it matters.

There’s no technical knowledge needed. If you can order a coffee, you can follow this.

1. Hosting: €0 a month

The promise: once your site is live, you don’t pay a monthly hosting fee. The only regular cost is your domain name (like yourdomain.com), which is about €12 a year.

How it works. Every website has to be stored on a computer that’s always switched on and connected to the internet. That’s “hosting”. Many hosting companies charge for it every month, for as long as the site exists.

Your site is hosted on Cloudflare, in an account in your name — we set it up with you. Cloudflare is one of the largest networks on the internet: W3Techs counts it in front of about 29% of all websites (November 2026). Cloudflare has a free plan for websites like yours, and it’s a permanent, official plan that anyone is allowed to use. It isn’t a trial that runs out after a month.

What needs to be true for it to stay free. The free plan fits a certain kind of website, and almost every site like yours is that kind:

• The site is made of ready-made pages (more on this in the next section). It doesn’t run a database or do heavy calculations every time someone visits.
• The site isn’t enormous. The free plan allows up to 20,000 files per site, and no single file can be bigger than 25 MB. A café, studio or shop site uses a tiny fraction of that.
• Big extras live somewhere else. We build static sites only, so there’s no checkout with customer accounts, no member login and no booking system of our own. If you want to take payments or bookings, we link or embed a service you choose (a payment link, a booking tool you already use). Some of those services have their own fees; we name them in the plan, before we build anything.

The free plan doesn’t limit how many visitors you get. If a local newspaper writes about you and thousands of people visit in one afternoon, you won’t get a bill.

If a site ever outgrows the free plan, Cloudflare bills the paid plan to you directly; we don’t add a hosting fee of our own. You can see how this plays out against a monthly builder on the pricing page.

2. Opens instantly

The promise: when someone taps a link to your site, the page appears right away, with no spinning wheel and no blank screen.

How it works. Think of two kitchens.

In the first kitchen, nothing gets made until you order. When a customer asks for a sandwich, the cook slices the bread, finds the fillings and puts it together. Many websites work like this. Every time someone visits, the server pulls your text from a database, puts the page together and only then sends it. That takes time, and it gets slower when the kitchen is busy.

In the second kitchen, the sandwiches are made in the morning and are waiting on the counter. The customer points, and you hand it over.

Your site works like the second kitchen. We build every page ahead of time. Developers call this a prerendered static site — if you want the longer explanation, there’s a separate guide on what a static website is. When a visitor arrives, the page is already finished and just gets delivered.

The ready-made pages are also copied to Cloudflare’s servers in hundreds of cities around the world. A visitor in Ljubljana gets your site from a server nearby, and so does a visitor in London, so the page doesn’t have to travel far.

Why it matters. People don’t like to wait, and a slow page can lose a visitor before they’ve seen your name. Speed counts with Google too: its guide to page experience says its ranking systems “look to reward” pages that give a good experience, and loading speed is part of that.

3. Nothing to hack

The promise: no plugins to update, no admin page for strangers to guess passwords on, and no “your site has been hacked” emails.

How sites get hacked today. Hacking used to need a person sitting at a keyboard choosing a target. Now much of it is done by automated programs that scan websites all day without anyone watching. They aren’t after you in particular. They try the same few tricks on every site they find:

• an outdated plugin with a known weakness,
• an admin login page where they can try thousands of passwords,
• a database they can trick into giving up its contents.

When one of these works, the site gets taken over automatically. It might start showing spam, sending visitors to scam pages, or quietly infecting their devices. A site built on plugins and a database needs someone to install every update, and a site nobody updates is an easy target.

Why your site is different. Remember the ready-made pages? Your website is a set of finished files, like a printed brochure that lives online. That means:

• No database, so nothing to steal or trick.
• No login page on the site, so no password to guess.
• No plugins, so no forgotten updates and no known weaknesses waiting to be found.

When an automated attacker shows up, it finds nothing it knows how to break and moves on. You can’t break into a door that isn’t there.

In fairness: no one can honestly promise zero risk on the internet. The weak points are the accounts around your site: your email, your Cloudflare account and the account where your domain name is registered. Use a strong password and turn on two-step login for those, and you’ve covered the realistic risks. We help you turn it on when we hand the site over.

4. Found on Google, and by AI assistants

The promise: your site is built so search engines, and the AI assistants people now ask for recommendations, can find you, understand you and suggest you.

Why it’s necessary. A website nobody finds is a flyer left in a drawer. People used to search Google, see ten links and click one. Now more and more of them ask ChatGPT, Gemini, Perplexity or Google’s AI answers something like “Where can I get good sourdough near the old town?” and get one or two recommendations. If the AI can’t read and trust your site, you’re not one of them.

Making a site easy for Google to find is called SEO (search engine optimization). Making it easy for AI assistants to understand and recommend is often called GEO (generative engine optimization). We do both, and we include them in the price.

What we actually do:

• Clear titles and descriptions on every page. These are the words people see in search results, written to make them want to click.
• A sensible page structure. Headings and sections that tell Google and AI what each page is about, the same way a table of contents helps you.
• Your key facts in a format machines can read. We add hidden labels to your site that state your name, address, opening hours, phone number and prices, so Google and AI tools get them right instead of guessing. This is called structured data.
• Text that’s actually readable. Your words are in the page as real text, not trapped inside images or loaded at the last second, so every search engine and AI tool can read them.
• Plain answers to real questions. Things like “Do you have parking?” and “Can I bring my dog?” AI assistants love direct answers, and so do customers.
• Image descriptions, so search engines know what your photos show (and so visitors who use screen readers do too).
• A map of your site for search engines (a sitemap), so Google finds every page quickly.
• Speed and phone-friendliness, which Google rewards (see sections 2 and 6).

No one can honestly guarantee the number one spot on Google. What we can promise is that your site will be built the way search engines and AI tools want, so you start on the right foot. We only do the on-site half of SEO; building links and directory listings from elsewhere is something you handle, and we’ll tell you plainly when a request falls on that side.

5. It’s yours

The promise: you own every file. If you ever want to leave us, you take your whole website with you.

Why this needs saying. With many website builders, you’re renting. You pay every month, and the site only exists inside their system. Stop paying, and it disappears. Try to move it, and you often find you can’t export it in any useful way, so you start again from zero. That’s called lock-in, and it’s how a “cheap” €17-a-month plan ends up costing hundreds of euros over a few years.

What we hand over. We build your site with Astro, a popular, free and open tool that thousands of web developers around the world know how to use. When your site is done, you get two things:

1. The finished website, the ready-made pages that people actually visit.
2. The source, the original “recipe” the website is made from.

The difference matters. The finished pages are the cake. The source is the recipe. With only the cake, you can serve it, but you can’t make a new version. With the recipe, any web developer, whether that’s us, a freelancer or your nephew who’s studying computing, can open it, change it, add pages or redesign it.

You’re never stuck with us. We’d like you to stay because you’re happy, not because leaving is hard.

Your domain name is registered in your name, too, so your address on the internet belongs to you.

6. Made for phones first

The promise: we design your site for a phone screen first, then make it look great on tablets and laptops.

Why we start with the phone. Most web traffic comes from phones: StatCounter counts about 60% worldwide and about 54% in Europe (October 2026). People are standing on the street looking for your opening hours, trying to find your address, or tapping to call. That’s when they decide whether to come in.

Google also uses the phone version of a site for indexing and ranking. If the phone version is clumsy, your ranking can suffer even when the desktop version looks perfect.

Why “first” matters. Many websites get designed on a big screen and then squeezed onto a phone later. That’s why you see tiny text, buttons too small to tap and menus that cover the whole page. We work the other way round. We start with a small screen and ask what a customer needs in the first few seconds: who you are, when you’re open, where you are, and how to reach you. When there’s more room, on a laptop, we add space and polish.

What that looks like in practice:

• Text you can read without zooming.
• Buttons big enough for a thumb.
• Your phone number opens a call when tapped.
• Your address opens directly in maps.
• Pages that stay light and fast on a weak mobile signal.

In short

• €0/month hosting: your site sits on Cloudflare’s free plan. You only pay about €12 a year for your domain.
• Opens instantly: pages are ready-made and delivered from a server near your visitor.
• Nothing to hack: no database, no login page, no plugins. Automated attackers find nothing to break.
• Found on Google: built for search engines and AI assistants, so they can understand and recommend you.
• It’s yours: you get the finished site and the source. Leave anytime, and take it with you.
• Made for phones first: designed for the screen most of your visitors use.

Those are our six promises. If you have a question about any of them, ask us. We’ll answer in plain language, the way we would on the phone — send us a message and you’ll get a reply within three business days.